Statewide campaign raises awareness about real estate support through expertise.

The “Our REALTORS® Know” Campaign Highlights the Value the Industry Provides its Customers Amidst Ongoing Challenges in the Real Estate Industry

RALEIGH, NC – The NC REALTORS® have launched a comprehensive awareness campaign that shines a spotlight on the specialized expertise and knowledge that REALTORS® provide to both buyers and sellers in the real estate market.

Expertise in a Complex Market

REALTORS® play a crucial role in the buying and selling process, particularly in today’s increasingly complex real estate landscape. They are trusted partners who guide clients through every step of the transaction, from understanding market dynamics to navigating local nuances like rush hour traffic.

Dedication to Clients

Tony Harrington, President of NC REALTORS®, emphasized the importance of the “Our REALTORS® Know” campaign, highlighting the significant financial and personal impact of real estate decisions. REALTORS® are not just experts; they are dedicated professionals committed to supporting their clients throughout the entire process.

Customer-Centric Stories

The campaign showcases real stories of buyers and sellers who relied on REALTORS® to overcome obstacles during their transactions. These narratives underscore the essential role of the REALTOR®-customer relationship as the real estate market becomes more intricate for all parties involved.

Comprehensive Advertising Strategy

The advertising campaign will run from June through the end of the year, encompassing various channels such as social media, digital ads, Cable TV, streaming services, billboards, print advertisements, and influencer marketing. These efforts aim to highlight the expertise of North Carolina REALTORS®.


NC REALTORS® is a non-profit trade association representing over 56,000 members and 45 local associations across North Carolina. The organization focuses on promoting the success of its members and advocating for housing affordability and property owners’ rights. Founded in 1921, NC REALTORS® is headquartered in Greensboro with a legislative office in Raleigh.

Key Points:


    • REALTORS® play a vital role in navigating the complexities of the real estate market.


    • The “Our REALTORS® Know” campaign highlights the dedication of NC REALTORS® to their clients.


    • Customer-centric stories showcase the value of the REALTOR®-customer relationship.


    • The comprehensive advertising strategy aims to elevate the expertise of North Carolina REALTORS®.


    • NC REALTORS® is committed to promoting housing affordability and protecting property owners’ rights.



The “Our REALTORS® Know” campaign by NC REALTORS® underscores the indispensable role of REALTORS® in guiding clients through the intricacies of the real estate market. By showcasing real stories and emphasizing expertise, the campaign highlights the value of the REALTOR®-customer relationship. Through a robust advertising strategy, NC REALTORS® aim to elevate awareness of their members’ dedication to clients and the community.

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